Career HoundSr Associate Brand Manager, V8 BeverageCampbell's · Camden, New Jersey, United States · On-site
Sign in to view Senior$115,800–$159,200 YEARDirect company source
This is a selection of marketing careers, not a complete ranking of the highest-paying marketing jobs. The US job sample includes on-site, hybrid and remote positions; listings are not filtered by salary.
Career information reviewed . Employer openings use a separate feed check below.
Compare 7 marketing careers
Robert Half figures are projected 2027 US starting-salary midpoints, not national median earnings or guaranteed offers. Some roles have no role-specific benchmark in this guide. Compare the salary shown in each posting with its responsibilities, location and experience requirements.
| Career | Pay evidence | Entry route to check |
|---|---|---|
| Product marketing manager | $115,750 a year Robert Half projected US starting-salary midpoint for 2027; not a national median. Robert Half product marketing salary guide | Build evidence of market research, positioning, launch planning and sales enablement. Employers may ask for product marketing or related experience and knowledge of their market. |
| Growth marketing manager | $111,000 a year Robert Half projected US starting-salary midpoint for 2027; not a national median. Robert Half digital marketing salary comparison | Show experiments you have planned, the metrics you chose and what changed. Employers may look for channel, analytics and campaign-management experience. |
| Marketing manager | $109,000 a year Robert Half projected US starting-salary midpoint for 2027. BLS separately reports a $166,790 US median for marketing managers in May 2025; the measures differ. Robert Half marketing salary comparison | BLS says marketing managers typically need a bachelor's degree and related work experience. Read the posting for the actual education and experience requirements. |
| Demand generation manager | $108,000 a year Robert Half projected US starting-salary midpoint for 2027; not a national median. Robert Half digital marketing salary comparison | Demonstrate campaign planning, lead measurement and collaboration with sales. Check whether the employer expects experience with a particular market or customer type. |
| Brand manager | $98,250 a year Robert Half projected US starting-salary midpoint for 2027; not a national median. Robert Half marketing salary comparison | Show examples of audience research, brand positioning or campaign work. Requirements vary with the product, industry and seniority of the role. |
| Lifecycle marketing manager | Compare employer ranges No role-specific national benchmark is claimed here. Check whether advertised compensation is hourly, monthly or annual. | Look for experience with customer segmentation, campaign testing, messaging and reporting. Review the tools and privacy responsibilities listed by each employer. |
| Marketing operations manager | Compare employer ranges No role-specific national benchmark is claimed here. Compare base pay and employment type in current postings. | Build practical experience with campaign systems, data and process improvement. Check the platforms and technical skills specified in each posting. |
Marketing careers with strong salary potential
These paths reward different skills. Product marketers explain a product to buyers, growth and demand generation teams test ways to attract customers, and marketing operations teams build the systems behind campaigns. Manager titles usually require relevant experience; responsibilities differ by employer.
1. Product marketing manager
Research buyers and competitors, shape product positioning and help launch products with sales, product and marketing teams.
Pay: $115,750 a year. Robert Half projected US starting-salary midpoint for 2027; not a national median.
Getting in: Build evidence of market research, positioning, launch planning and sales enablement. Employers may ask for product marketing or related experience and knowledge of their market.
Before you apply: Ask who owns product strategy, customer research and launch delivery, and how closely the role works with sales.
2. Growth marketing manager
Plan and test ways to attract, convert and retain customers. Depending on the team, the work can span paid campaigns, landing pages, email and measurement.
Pay: $111,000 a year. Robert Half projected US starting-salary midpoint for 2027; not a national median.
Getting in: Show experiments you have planned, the metrics you chose and what changed. Employers may look for channel, analytics and campaign-management experience.
Before you apply: Check which channels and budgets you own, how experiments are approved and whether creative or analytics support is available.
3. Marketing manager
Coordinate marketing strategy and campaigns, often working with sales, product and creative teams. Scope can range from hands-on execution to managing budgets and people.
Pay: $109,000 a year. Robert Half projected US starting-salary midpoint for 2027. BLS separately reports a $166,790 US median for marketing managers in May 2025; the measures differ.
Getting in: BLS says marketing managers typically need a bachelor's degree and related work experience. Read the posting for the actual education and experience requirements.
Before you apply: Ask about team size, budget authority, campaign deadlines and whether the role includes people management.
Sources: BLS pay and entry requirements · Robert Half projected starting salaries
4. Demand generation manager
Develop campaigns intended to create demand and move prospects toward a purchase. The role often coordinates content, paid channels, events and sales follow-up.
Pay: $108,000 a year. Robert Half projected US starting-salary midpoint for 2027; not a national median.
Getting in: Demonstrate campaign planning, lead measurement and collaboration with sales. Check whether the employer expects experience with a particular market or customer type.
Before you apply: Ask how the team defines qualified demand, which reporting tools it uses and whether targets depend on work owned by other teams.
Sources: Robert Half demand generation role
5. Brand manager
Help shape how a brand is positioned and presented. Work can include customer research, campaign briefs, messaging and coordination with creative teams.
Pay: $98,250 a year. Robert Half projected US starting-salary midpoint for 2027; not a national median.
Getting in: Show examples of audience research, brand positioning or campaign work. Requirements vary with the product, industry and seniority of the role.
Before you apply: Clarify whether the role owns a product brand, employer brand or another part of the business, and who approves the work.
6. Lifecycle marketing manager
Plan communications across stages of a customer relationship, such as onboarding, engagement and retention. Channels may include email, in-app messages or other direct communication.
Pay: Compare employer ranges. No role-specific national benchmark is claimed here. Check whether advertised compensation is hourly, monthly or annual.
Getting in: Look for experience with customer segmentation, campaign testing, messaging and reporting. Review the tools and privacy responsibilities listed by each employer.
Before you apply: Check which customer stages and channels you own, and whether the role is permanent, temporary or contract.
Sources: Robert Half digital marketing roles
7. Marketing operations manager
Manage processes and systems that support marketing campaigns and reporting. The work may include marketing automation, data quality, workflow design and cross-team coordination.
Pay: Compare employer ranges. No role-specific national benchmark is claimed here. Compare base pay and employment type in current postings.
Getting in: Build practical experience with campaign systems, data and process improvement. Check the platforms and technical skills specified in each posting.
Before you apply: Ask who owns the customer database, integrations and reporting, and whether you will manage people or work as an individual contributor.
Sources: Robert Half digital marketing roles
A sample of current marketing openings
Search for product marketing manager jobs, growth marketing manager jobs, marketing manager jobs, demand generation manager jobs, brand manager jobs, lifecycle marketing manager jobs, marketing operations manager jobs. Use the full title and its aliases when searching.
This sample draws from up to 100 recent US records matching these title families. We remove expired, unrelated and duplicate records, check employer source links, then select up to five openings from different employers. Some careers may not appear in this small sample.
- Validated openings in this selection
- 53
- Distinct employers in this selection
- 50
Marketing leadership salaries
Executive and director roles are worth comparing when you research the highest-paying marketing jobs. These leadership titles are not part of the seven-role job sample on this page. Robert Half's figures are projected 2027 US starting-salary midpoints, not national medians or guaranteed offers.
Chief marketing officer
$208,000 a year. A CMO leads marketing at the executive level; the scope and qualifications depend on the organization. Robert Half projected marketing salaries.
Vice president of marketing
$176,000 a year. Compare the teams, channels, budget and business outcomes the role is expected to lead. Robert Half projected marketing salaries.
Marketing director
$134,500 a year. Check whether the position manages strategy, people, execution or a combination of all three. Robert Half projected marketing salaries.
How to compare marketing salaries
A salary midpoint is a benchmark, not a starting offer. Robert Half projects starting salaries for 2027; BLS reports the median pay of workers in an occupational category in May 2025. Different methods, time periods and groups can produce different numbers.
Compare the base salary, bonus or commission, equity, benefits and expected hours. Check location and eligibility even for remote roles. A director title at a small company may cover a different scope from the same title at a larger employer.
To move toward a higher-paying marketing job, keep examples of work that show the problem, your decisions and the outcome. Good evidence might be a launch plan, campaign experiment, audience research or a reporting improvement, with sensitive employer data removed.
How to find high-paying marketing jobs that fit your skills
Marketing jobs that pay well depend on experience, the size of the team and the responsibility of the job title. Review job descriptions for budget ownership, leadership experience and the kind of marketing strategies you would lead. A senior marketing manager may manage a team, while a senior product marketing manager may focus on product positioning and a launch.
Digital marketing jobs can involve content marketing, paid advertising, email or search. Compare marketing campaigns by the goal they serve, the audience and the resources available. A digital marketing manager might work with cross-functional teams on promotional plans, market trends and customer acquisition. Strong communication skills help marketing professionals explain a message, work across teams and make recommendations.
Marketing managers often conduct market research, plan marketing projects, coordinate a campaign and report results. Ask about the marketing budget and the measures used to judge results. Marketing and advertising work may include public relations partners, but the job description should clarify who owns each channel and decision.
From entry-level marketing to senior marketing roles
Entry-level jobs such as marketing coordinator and marketing specialist can help you build marketing experience before applying for management positions. A degree in marketing is one route, but employer requirements vary. Show how you planned work, used customer feedback or helped measure a result.
As you progress, show leadership experience and management experience through projects, not just your job title. Marketing managers can build strategic marketing skills by setting a goal, leading a campaign and sharing what they learned. For digital marketing, examples might include a landing page test, content marketing plan or analysis of a paid campaign.
Compare marketing job openings and salaries
Check the location, company size and responsibilities in each job posting. Some marketing positions offer remote work, while others require an office or travel. Compare base pay and benefits, and distinguish a projected starting salary from an average salary or median wage. Job openings change, so confirm availability on the employer site.
More digital marketing jobs that pay well
Digital marketing careers include technical and creative work as well as marketing management. These roles are additional comparisons and are not part of the seven-role job sample. Robert Half's US salary figures are projected starting-salary midpoints for 2027, not offers or national medians.
Digital marketing manager
A digital marketing manager plans online marketing strategies across channels, measures campaigns and works with creative and analytics teams. Robert Half projects a $103,750 midpoint. Job descriptions vary: check whether a digital marketing manager manages people, agencies, a marketing budget or day-to-day execution. Robert Half digital marketing salary guide.
Marketing analytics manager
A marketing analytics manager helps teams use data to understand campaigns and make decisions. The projected midpoint is $120,750. Look for marketing roles that match your experience with reporting, measurement and communicating findings to stakeholders. Robert Half marketing salary comparison.
SEO specialist
An SEO specialist works to improve visibility in search engines. Robert Half projects a $78,500 midpoint, which is a different seniority and job scope from a marketing director or marketing manager. Check the job posting for technical, content and reporting responsibilities. Robert Half marketing salary comparison.
Marketing manager pay by industry
The BLS reports a May 2025 marketing manager median of $192,600 in information, $172,350 in finance and insurance, and $165,630 in wholesale trade. These are industry medians for marketing managers, not salary estimates for every marketing job. BLS marketing manager pay by industry.
Compare the offer, not just the headline salary
- Training: Include tuition, prerequisites, relevant experience and any required placements, as well as time before you can work.
- Pay basis: Compare hourly or annual pay for similar hours and experience. Separate overtime, call pay and travel allowances.
- Workplace: Check the location, required credentials and working hours. Read the posting's terms for on-site, hybrid or remote work.
- Availability: Open the employer posting before applying. Listings can close between feed updates.
A high salary is not the whole offer.
Check the role scope, employment type, benefits and where you can work. A national benchmark does not guarantee what any employer will pay.
marketing career questions
Which marketing jobs pay the most?
Senior leadership can pay more than many individual contributor positions, but compensation depends on the employer, scope, location and experience. This page compares seven marketing paths and does not rank every marketing occupation.
How much do marketing managers make?
BLS reports a US median annual wage of $166,790 for marketing managers in May 2025. Robert Half projects a $109,000 US starting-salary midpoint for 2027. They measure different populations and periods, so neither is a promise for a particular job.
Do I need a marketing degree for these jobs?
Requirements vary. BLS says marketing managers typically need a bachelor's degree and related experience, but the relevant subject and alternatives depend on the employer. Check the requirements and demonstrate relevant work rather than assuming a degree is never needed.
Are high-paying marketing jobs remote?
Some are remote, but not all. The sample on this page includes US on-site, hybrid and remote jobs. Check where the employer can hire and whether travel or office attendance is required.
Are the job samples filtered to high salaries?
No. The sample matches the listed marketing title families and does not apply a salary threshold. Not every listing publishes pay, and a role title alone does not guarantee a high salary.
Explore another career path
Find the role. Check the source.
Search the titles that fit your training, then compare the employer's requirements and pay before you apply.
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